Day 88:) Psychology is Everywhere
Suppose you own a casino in Las Vegas. There are fifty standard slot machines there. Identical in appearance and function. One of those machines gives more reward to the customers relatively every day. What can be the reason? Think, before you move forward to read the answer.
One of the probable answers can be more people play on that machine. Why so many people neglect the other forty-nine machines? (Hint: Psychology is Everywhere)
That machine triggers some basic psychological response. When we see someone winning huge on something, we get attracted. Be it a number or a machine. That’s why greater number of people on that machine.
On the 82th article, I asked you to share the article with only one person. Many of you did it. After all, “sharing is caring”. But why sharing with only one person? When you have to choose only one among so many people you know all around the globe, s/he is an important person in your life. Otherwise, you would have shared with someone else.
“All the successful companies of the world incorporate psychology beautifully.”
Why did Jio offer free internet for six months at a stretch? It could have come up with lower pricing instead of giving free. Probably, you already know the answer to it. It just wanted the users to get addicted to internet. With lower pricing very few would have been attracted because Indian’s love freebies. It has a customer base of around 400 million subscribers.
By using basic principles of psychology most of the advertisement are created in today’s era. If you see an ad of an insurance company. It is basically feeling us with fear, what will happen after you leave your family, who will take care of them and asking you to buy its insurance policy. Most of the cold drink sell us excitement, showing ads which are meaningless but back in the mind we relate Coke/Pepsi with excitement. There are numerous more examples.
Next time try to observe the stimuli response inside you whenever you read, watch and observe anything. There is a reason to have an image in each of my article 😉
